UNITED KINGDOM: In a major transfer for the sports activities vitamin business, Protein Works has introduced the appointment of Laura Keir as its new CEO. Mark Coxhead, who served as CEO for the previous 7 years, expressed confidence in Laura’s capacity to steer the model ahead, highlighting her distinctive contributions throughout her tenure as Managing Director and Chief Advertising Officer.
Pioneering the On-line Complement House
Mark Coxhead mirrored on the journey that started in 2013 when he based Protein Works, aiming to create the most effective protein model globally. The model’s concentrate on high quality, formulation, transparency, and customer-centric values has propelled it to success in a extremely aggressive market. Coxhead recalled the challenges confronted through the preliminary years, breaking obstacles within the business and finally being acquired by THG in 2011.
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Laura Keir: A Pure Chief
Laura Keir, who served as CMO for nearly 7 years and as MD for the previous yr, has been on the forefront of Protein Works’ success. Coxhead praised Keir’s management qualities, digital advertising and marketing experience, and her complete understanding of all facets of the enterprise. Emphasizing Keir’s dedication to buyer satisfaction and dedication to perfection, Coxhead expressed confidence in her capacity to drive the model ahead.
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A Legacy of Success
Underneath Mark Coxhead’s management, Protein Works achieved exceptional milestones, together with revenues of £50 million, 10 years of consecutive excessive development, excessive profitability, and turning into the highest-rated model on Trustpilot within the business. The model boasts a buyer base of over 1.7 million and a group of 150 devoted professionals. With an unparalleled vary of over 1,000 merchandise, Protein Works has turn out to be a powerhouse within the sports activities vitamin market.
A Seamless Transition to a Promising Future
The transition from Mark Coxhead to Laura Keir as CEO has been described as seamless, with Coxhead expressing satisfaction and pleasure for the journey forward. Laura Keir’s ardour for the model, dedication to customer-centric values, and her capacity to steer and encourage are anticipated to proceed guiding Protein Works towards new heights in 2024 and past.
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In a heartfelt LinkedIn submit, Laura Keir expressed immense satisfaction and gratitude as she takes the reins as the brand new CEO of Protein Works. Referring to the model as ‘The Rocket Ship,’ she highlighted her practically 8-year journey with the corporate, emphasizing the integral position of the devoted group and the unwavering assist from the group and prospects. Laura acknowledged Mark Coxhead, her boss, mentor, and champion, crediting him for Protein Works’ exceptional achievements, together with over 1.7 million prospects, £50 million in revenues, and constant recognition as one of many fastest-growing meals and beverage companies within the UK. With a concentrate on uninterrupted development and innovation, Laura expressed gratitude for the founder-funded story that allowed Protein Works to turn out to be her dwelling. Because the model eyes quite a few milestones, Laura affirmed the group’s laser concentrate on reaching for the celebs, thanking everybody who has been a part of the journey and acknowledging YFM for his or her backing. In closing, she echoed Mark Coxhead’s rallying cry, urging the group to ‘rip this up’ within the thrilling journey forward.
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